Amongst the stories referred to in the article was this salutary lesson:
Take the example of Ed, a university graduate from Manchester who applied for a job with a top accountancy firm in London. After a virtuoso performance at the interview, the vice-president in charge of recruitment gave him his mobile number in case he had any questions. Young Ed thought nothing of texting him the next day with the following message: “m8, wot a gr8 intvw!! u shld def give me the job lol.”
Needless to say, the vice-president did not oblige.
Of course one could question the accuracy of the story. I suspect it is based on an original story about an American graduate applying for a job in the US office of an accountancy firm. After all, whoever heard of a UK firm with a "vice-president in charge of recruitment"?!