Not sure I should admit to what follows. Like most people I guess I was unaware of International hug week - which starts today 1 May 2009. Then my PR lady drafted a press release for a seminar I'm running later in the month for non-accountants. The headline is:
Hug your Accountant and see your business soarMy PR lady tells me that International Hug Week was started in Burnley, England by Debra Brown in 2008. The London Evening Standard is amongst those that have recognised it this year.
Perhaps giving your Accountant a hug during 'International Hug Week' may not be the best way to gain business referrals, but the return of a popular business seminar could show you exactly how to build successful relationships with local accountants that could generate literally hundreds of referrals.