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Back in 1997 KPMG announced that they were experimenting with product placement of the firm's name in a series of films some of which were to feature the above named stars and characters. (I explained my own consequential walk-on part on Newsnight in a previous post on this blog).
I have just traced a detailed article about the experiment, published in the June/July 1997 issue of CA magazine.
Here are some of the highlights:
It's all part of a product placement plan that will see KPMG's name slotted into 18 movies destined for international release over the next couple of years.
In addition to paying for an appearance on the big screen, KPMG offers movie production companies its offices in 147 countries as locations for shooting.
KPMG hopes that going to the movies will increase public awareness of its services, boost staff morale and present the company as a hip place to work. "It's a worldwide branding thing with a recruitment spin-off. People are attracted to…
Wouldn't it be good to match the subjects at tax conferences with the names of the speakers?
John Newth suggested the following in Taxation back in 2004: Modern tax legislation - Tablets of Stone - Mr Justice MosesA fishy business at HMRC - John Whiting SDLT and trust legislation - an attack on the public - Patrick Cannon and Malcolm Gunn The Budget - or a nursery rhyme? - Andrew Hubbard The US Presidential election and tax - Mike (Harry) Truman
I would add: Do we need a General Anti-Abuse Rule? - G. AARonson QC [John Newth has got in touch to offer me some more recent suggestions along the same lines. I have edited this post to include them below]
NIC – Alikely
target- by Peter ArrowsmithThe sanctity of the Upper Tax Tribunal by – Colin BishoppIrish Tax Justice – by Richard MurphyA few drinks in the Arctic – by Fran LagerbergThings are not Black and White – by Jonathan SchwarzVAT is like a rabbit – by Neil WarrenTax is not ageing – by Ian YoungBatting for IHT reliefs- by Matthew Hu…
In an effort to show how wrong are those who think accountants are boring, I've misquoted some famous people below - swapping 'accountancy' or 'accountant' as a replacement for the word boredom:
"Your true traveller finds accountancy rather agreeable than painful. It is the symbol of his liberty - his excessive freedom. He accepts his accountant, when he comes, not merely philosophically, but almost with pleasure."
- Aldous Huxley
And a little more worryingly, this one from Danish American actor and poet, Viggo Mortensen:
"There's no excuse to be an accountant. Sad, yes. Angry, yes. Depressed, yes. Crazy, yes. But there's no excuse for accountants ever."
And, in a similar vein, this one from Dustin Hoffman:
"There's a rebirth that goes on with us continuously as human beings. I don't understand, personally, how you can be an accountant. I can understand how you can be depressed, but I just don't understand accountants.&…
There was an expert accountant who was well versed in game theory. He heard that his intelligent niece, who was five years old, always took a 50p piece, when a choice between a 50p piece and a pound coin was offered to her.
He went to see his niece and offered her just such a choice. She took the 50p and said
"Thank you Uncle".
The accountant tried to explain to his niece
"You must understand, a pound coin is twice as valuable as a 50p piece, so you should always choose the pound coin."
The niece replied
"Uncle, but then people will not offer me any money."