Spotted this anonymous story on UK Business Forums recently in a discussion about how people choose a new accountant.
I spent ages asking around my local area and getting positive testimonials. I eventually chose a very reputable firm based on several recommendations.
Unfortunately, the day I went for my appointment I was running late and inadvertantly walked into the accountants next door to the one I was supposed to be visiting. They said they had no recollection of my appointment (not surprising really), but sent me to an office really quickly and in no time I was talking to my new accountant.
I have since been really happy with the service they provide and wouldn't change them. I'm glad I did all that research!