This is another (virtual) award of an INABA to an accountant who operates in such a way as to confirm my contention that ‘Boring Is Optional'. INABA stands for 'I'm Not A Boring Accountant' - more on the awards here +++++;
Amy first came to my attention on twitter where she tweets as @amyaccountant and currently describes herself as:
"The Tax Efficient Angel helping entrepreneurs save money with friendly, efficient, flexible accountancy services, wherever you are in the UK"Amy tells me that when she started her practice she focused on the Mums in Business market (Mumpreneurs) but that she finds herself being drawn to a more diverse band of entrepreneurs who choose to work from home.
I was already considering Amy for an INABA simply by reference to her tweeting style which is very different to most accountants. She tweets about the stuff going on in her professional life but rarely tweets anything overtly promotional. She clearly has a sense of humour and a passion to grow her practice.
Amy recently got in touch which prompted me to also check out her website. This echoes her twitter account and contains some lovely genuine photos and an honest summary of her approach to clients:
Because I’m passionate about numbers and saving money, I love my business. This brings out the best in me, and benefits my clients through tax savings and peace of mind. I am incredibly efficient and this is reflected in my working practices and interaction with clients.
I’ve had a passion for planning and figures since childhood, and have maintained a great fascination for numbers and mathematical conundrums into adulthood. I use the skills and knowledge I gained during my training to become a chartered accountant every day. This, plus my ability to grasp each of my clients’ unique set of business circumstances, helps me help them save money through efficient tax planning.
Until 2008, I worked for some of the UK’s top accountancy firms in London and the South East. However, my decision to launch my own accountancy business was based on my desire to spend more time with my children and to provide flexible accountancy services to other growing businesses.On being advised that she had won an INABA award Amy responded:
"I love standing out from the crowd which sometimes leads to people thinking I am somewhat eccentric, but I think that helps for business anyway!!"