"Softworld - What's that?"

I proudly told a professional associate I will be speaking at Softworld again this year.
My friend looked confused. She asked:

"Why are you talking at the childrens' soft play area?"

Doh!
But I could see why that was her first thought. She's a new mum!

Softworld is the UK's only show dedicated to demonstrating accounting and finance solutions
Softworld Autumn 2010 takes place on 19-20 October at ExCeL London. I'm speaking on "How accountants can use and abuse social media"