Boring may be Optional but MGO, a top 100 accounting firm in Sacramento, California, celebrate the fact that they (claim to be) Boring. And have been for 25 years. They explain how being Boring benefits clients, they introduce their Boring Partners and have a self proclaimed Boring Mission.
Of course in so doing they stand out as being very different and anything BUT Boring. Nice one!
[EDIT: This post dates back to 2012. The online refs to MGO as boring accountants seemed to stop shortly thereafter. There is so such reference on their current website in 2023 ;-)]
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