One of the best suggestions I can recall was to encourage a then relatively new author, JK Rowling, to change the direction of a series of books she was writing about a boy wizard.
We thought it would be great if we could encourage her to end the series with Harry Potter graduating from Hogwarts and going off to start a career as a chartered accountant. We thought that might inspire thousands of potential financial wizards to follow his lead.
I haven't read the last book but It didn't happen did it? Can you imagine what would have transpired?
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