Why Tax Returns Belong With Cake - alledgedly

Regular readers of my main website will know I am keen on the idea of accountants and bookkeepers standing out from the crowd. One lady who does this in a unique way is Rosie Slosek of 'one man band accounting'.

Her website has a distinct feel about it - beyond the fact that she has a single clearly defined target audience - which you might guess from the name of her site.

Rosie, who offers bookkeeping services to one man bands, seems to be almost obsessed with cakes and brownies!  The menu bar at the top of her site starts, on the left, as usual with 'home'. The next item though is 'cake'. The cake page explains that Rosie sends one of her signature home made brownies to each new client. Her intention is to "turn Accounts Time into You Time".

On her blog Rosie shares 3 reasons that tax returns belong with cake.

She explains that baking is like bookkeeping in that you need to do a lot of precise things in the right order. With baking, you get a delicious cake, biscuit or brownie at the end.

She also explains how she gets to enjoy doing bookkeeping.

• Create a good environment: put on some music, clear some space 
• Give a little luxury: get yourself a cuppa or a glass of wine 
• Add some sweetness: a slice of cake or a gooey brownie 

It’s easier than you think. It’s training your brain to associate lovely things with your bookkeeping instead of ‘oh no, not this again’. Bookkeeping = good music, a fabulous drink and delicious cake.

I must admit, Rosie may have a point!