Friday, July 28, 2023

Why accountants struggle with advertising spend

You know what they say about advertising......
 
"It's always said that half of one's advertising spend is wasted, but you never know which half. The problem is that my marketing colleagues never budget for both halves!" 

 Attributed to Chris Hix, former head of management accounting at Lever Brothers by Russell Levinson

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A dozen laws of accountancy that weren't covered in your studies

Trial balances don’t. (Not always, anyway) Working capital does not. (Work, that is) Liquidity tends to run out. (Faster than you thin...