- DINKYs - Dual Income, No Kids Yet
- DONKEYs - Dual Overdraft, No Kids Yet
- MINKs - Multiple Income, No Kids
- OPALs - Older People, Active Lifestyle
- SWELL - Single Woman Earning Lots in London
- SEMI - Suburban Executive MIddle manager
- MACs - Married And Comfortable
- SITCOM - Single Income, Two Children, Outrageous Mortgage
- LOMBARD - Lots Of Money But A Right Dope
- SMARTIEs - Smart, Middle Aged, Risk Taking Individuals
- PIPPies - People who Inherited Parents' Properties
- WOOPies - Well Off Older People
- FIZZ - Financially Independent, Zero Zeal,
- CHEERS - Couples Having Excessive Expenses, Really Splurging
- WITTY - Well-Invested, Thrifty, and Totally Young-at-heart
- CHARMs - Couples Happily Avoiding Real Money
- PAMPERs - Professionals Accumulating Money, Planning Exotic Retreats
Friday, January 12, 2024
Acronyms for different client types
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