Acronyms for different client types

• DINKYs - Dual Income, No Kids Yet
• DONKEYs - Dual Overdraft, No Kids Yet
• MINKs - Multiple Income, No Kids
• OPALs - Older People, Active Lifestyle
• SWELL - Single Woman Earning Lots in London
• SEMI - Suburban Executive MIddle manager
• MACs - Married And Comfortable
• SITCOM - Single Income, Two Children, Outrageous Mortgage
• LOMBARD - Lots Of Money But A Right Dope
• SMARTIEs - Smart, Middle Aged, Risk Taking Individuals
• PIPPies - People who Inherited Parents' Properties
• WOOPies - Well Off Older People
• FIZZ - Financially Independent, Zero Zeal, 
• CHEERS - Couples Having Excessive Expenses, Really Splurging 
• WITTY - Well-Invested, Thrifty, and Totally Young-at-heart 
• CHARMs - Couples Happily Avoiding Real Money 
• PAMPERs - Professionals Accumulating Money, Planning Exotic Retreats